IN AN ABSOLUT WORLD

If Camilo-Navarrete realizes his vision, we’d all be able to soar with the eagles or at least get off the ground. And he’s not alone.

This spring, Jeb Corliss, a U.S. BASE jumper is planning to throw himself out of a plane and fly to the Earth sans parachute in a wingsuit (http://www.nytimes.com/2007/12/10/sports/othersports/10flying.html)

For now, Jeb is keeping the details top secret, but maybe after he’s done the dirty work (hurling himself out of a plane to test the suit), Camilo can steal a few tips from Jeb’s playbook to come up with a way to turn his vision from a fantasy to a reality. Read more

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You know what they say about all work and no play… it makes Jack a dull boy. Yet laborers worldwide are still logging 40+ hours a week. In the countries where people are toiling away the longest hours—South Korea and Japan—there’s even a term for death by work (Karoshi).

So Lizette-Morazzani’s vision of people having more fun, working fewer hours, and getting extra time to relax is a great idea. But how would we realize it? A global movement? Start a “work less” day? An instructional video or manual to show people how to be more productive in less time?

Perhaps the mandatory 35-hour workweek in France could serve as a model, but we’d need a plan consider realizing this vision. Read more

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For those of us who like to sing in the shower or hog the mike at karaoke, Kayes ABSOLUT WORLD vision is dreamy.

We could all make music and she wisely stipulates that there would be no judgments, no snippy Simon Cowell to shut you down. Microphones would be set up everywhere and whenever you wanted to bust a rhyme, you could. Since bringing out your inner songstress has been proven to ease stress and make people more optimistic, we think this vision is worth singing about. Read more

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During the weekend we have received several comments on the ad published in Mexico. We acknowledge the reactions and debate and want to apologize for the concerns this ad caused. We are truly sorry and understand that the ad has offended several persons. This was not our intention. The ad has been withdrawn as of Friday April 4th and will not be used in the future.

In no way was the ad meant to offend or disparage, or advocate an altering of borders, lend support to any anti-American sentiment, or to reflect immigration issues.

To ensure that we avoid future similar mistakes, we are adjusting our internal advertising approval process for ads that are developed in local markets.

This is a genuine and sincere apology,

By Paula Eriksson, VP Corporate Communications, V&S Absolut Spirits Read more

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We have received many comments on an ad showing what an ABSOLUT world would look like from a Mexican point of view. We are sorry if we offended anyone. This was not our intention. We will try to explain. Though you may not agree, I hope you understand. Read more

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