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“IN AN ABSOLUT WORLD” CAMPAIGN LAUNCHES IN AUSTRALIA
ABSOLUT has always loved and supported the most visionary people in art, music and fashion. We still do.
However, IN AN ABSOLUT WORD we believe that everyone’s a visionary.
We believe that somewhere in the minds of all of us are things we’d like to change, invent, innovate and turn upside down.
So IN AN ABSOLUT WORD, we’re giving everyone the chance to do just that.
Help us realise a bold vision of a more inspiring Australia by voting on your favourite vision of life IN AN ABSOLUT WORLD.
The most popular vision will be brought to life by ABSOLUT in mid-2008.
With your help, AN ABSOLUT WORLD starts right here.
ABSOLUT’s new global campaign challenges the status quo by presenting thought provoking and humorous visions of what things could be like ‘In An ABSOLUT World’. Australia is one of the first countries to break the campaign, which features two stunning cinema ads imagining life ‘In An ABSOLUT World’.
View and download the cinema ads and international press ads here.
