Absolut Launches New Cocktail Recipe Book 

Born in the small village of Åhus in Southern Sweden, where every drop is still produced to this day, Absolut shook up the premium vodka landscape when it launched internationally in 1979 to become, arguably, the most iconic vodka brand in the world.  

The book contains over 80 mouth-watering, contemporary, and classic recipes, from ‘fuss-free crowd pleasers’ to ‘cocktails to impress,’ there’s a drink for every taste and every occasion. Captured in stunning photography and packed with all the good-to-know mixing tips, sneaky little hacks, and stories worth sharing over a Cosmopolitan or two — it’s the perfect guide, gift, and coffee table book for anyone curious about the world of alcoholic beverages and making top quality drinks from home.   

Want to get your own copy? 

Click here

Absolut’s End Of Year Limited Edition is Absolut’s largest yearly initiative, and this year’s collaboration with Olly Alexander takes it to a new level. Olly Alexander, a singer, songwriter, actor, and social activist, has left a lasting mark on the LGBTQIA+ community and mental health advocacy as a fearless voice at the forefront of discussion. His involvement in the project brings a depth of meaning to the Absolut Mosaik edition that transcends the ordinary. 

The redesign of Absolut’s iconic glass bottle brings to life what ‘Born to Mix’ means to Olly, breathing life into a design that holds great significance. 

The mosaic motif, characterized by its unique and diverse individual pieces coming together to form a harmonious whole, stands as a symbol of unity, diversity, and the strength of collective effort.  

Absolut Mosaik encapsulates the celebration of individuality, emphasizing that beyond our differences, we have the power to push boundaries, drive positive change, and create a better world. 

Starting October 1st, consumers worldwide will have the opportunity to get their hands on their very own Absolut Mosaik as the limited-edition bottle becomes available in countries worldwide, including France, Germany, Canada, Mexico, and Australia. 

When is International Vodka Day?
Every year on October 4th, vodka enthusiasts and cocktail lovers worldwide raise their glasses to celebrate International Vodka Day. This special day is dedicated to honoring one of the world’s most iconic and versatile spirits. From its origins in Eastern Europe to its global popularity today, vodka has a rich history and a place in the hearts of many. 

Celebrating International Vodka Day
International Vodka Day is a day of appreciation and celebration for a spirit that has made its mark on cultures and cocktail menus worldwide. Whether you’re a fan of classic vodka cocktails or enjoy it neat, this day is an excellent opportunity to savor the versatility and craftsmanship and try a drink you’ve never had before.  

If you’re new to drink mixing knowing where to start might be a bit difficult, but thankfully Rico is here to help sort you out! In this video, Rico will teach you a bit about vodka history, mixing techniques, and most importantly how to mix 3 of our most popular vodka cocktails at home.

 Cheers to International Vodka Day!